Good Absinthe Info for the Public

Following its article yesterday about St. George Spirits Absinthe Verte, the San Francisco Chronicle posted an "All About Absinthe" Q+A section and an AP Interactive graphic with a voice-over by Ted Breaux. I don't dig the skull motif, but they didn't ask me.

As always, many questions and answers can be found at the two premier absinthe FAQ's online, at La Fée Verte and The Wormwood Society.

St. George Spirits "Absinthe Verte"!

I'd heard rumors and now the word is out-- St. George Spirits of Alameda got final approval last Wednesday for their label and will start selling Absinthe Verte on December 21! The New York Times and San Francisco Chronicle are running full stories on it today, with photos and interviews with Lance Winters and everything! It's a pleasure to add an American distillery to the absinthe map. The cowbell on the label is a nice touch.

Crapsinthe, or "Lies and the Lying Liars Who Tell Them"

Part of what this blog is about is trying to draw a line between real absinthe and, for lack of a better term, crapsinthe-- absinthe made without regard to its history, marketed with a pack of falsehoods either through ignorance or deceit.

Czech "absinth" and "absynth," sold with untested thujone claims, are so foul, it's no wonder they do a fire show and a shot to distract from the taste. Claims of crazy times make sense-- shots of warm, high proof alcohol go straight to the head, making for a surreal drunk buzz.

The commercial crapsinthe folks have been more active lately, setting up spam sites for search results, making false statements and claims and leveling false accusations against real absintheurs in their shill blogs and forum postings. I wonder if just one person is posting and selling the same fluorescent mouthwash under a dozen brand names...

It all comes out in the end, it seems, if absinthe's recent press coverage is an indicator-- any decent reporter figures out early on the flawed logic of the crapsinthe peddlers and pays them no attention.

Update: It might seem that the czechabsinthe blog hosts some interesting conversations, but many comments have been censored. One censored comment was a reply by T.A. Breaux which Alan spotted and saved before it was removed by the host.

Happiness is...

...a fresh shipment from overseas...;)

Bloomberg: "Absinthe trickling back into the U.S."

The L.A. Times picked up a Bloomberg article on absinthe which helps fill in details on the approval process for Kübler and Lucid in the U.S. I had previously thought that Lucid did all the legal wrangling, but according to the article, Kübler (really Altamar Brands, its North American distributor) did most of the leg work (according to Wikipedia, getting "formula" approval (?) from the U.S. Alcohol and Tobacco Tax and Trade Bureau ("TTB") in 2004), with Lucid dealing with the last problem of labeling the beverage as "absinthe," apparently resulting in the "absinthe supérieure" designation. From the TTB "Industry Circular" #2007-5 dated Oct. 16, 2007:

The term "absinthe" may not stand alone on the label; it must be accompanied by additional or dispelling information so as not to appear as the class and type designation.

All in all, the Altamar Brands folks are doing a fine job of getting the word out about absinthe in the U.S.

Kübler at BevMo?!

Spoon spotted Kübler at BevMo! so hopefully Lucid isn't far behind. (Not to keep dissing Kübler, it's just not to my taste.) Al Brown spotted both absinthes for sale in Boston at Liquor Land and a few other places last week-- it will be interesting to see if Lucid can keep up with the more experienced Kübler in terms of satisfying market demand.

Update 12/5: Well, it looks like absinthe is totally mainstream-- just picked up Lucid from the same BevMo where Spoon spotted the Kübler.

IWSC 2007: Absinthe Awards

Award winners for Absinthe from the 2007 International Wine and Spirits Competition helps to explain why PF1901 and Verte Suisse supplies have been decimated:

Country	Award	Category	Winning Spirit	Producer
France		Absinthe - France - 65-70%	Jade Verte Suisse	Jade Liqueurs
Switzerland		Absinthe - Switzerland - 50-55%	La Fée XS Absinthe Suisse	BBH Spirits
Switzerland		Absinthe - Switzerland - 60-72%	Absinthe Duplais Balance 60%	Oliver Matter & Markus Lion
France		Absinthe - France - 65-70%	Jade PF 1901	Jade Liqueurs
France		Absinthe - France - 65-70%	La Fée Parisian Absinthe	BBH Spirits
Switzerland		Absinthe - Switzerland - 50-55%	Absinth Studer	Studer & Co AG

Absinthetinence

Stephen Colbert featured Lucid absinthe ("...brought to you by Cats...") on 10/29 and led viewers in a tongue-twisting "Absinthetinence" pledge:

Press for U.S.-legal Absinthe

There has been a lot of U.S. press over the last two months since Kubler joined Lucid on American liquor store shelves (er, at least in the New York City area...):

• Southern Discomfort at Forbes.com dated 11/26/07 (really?!),
• Absinthe Makes the Heart Grow Fonder at BostonNOW.com 11/13/07,
• America Goes Green with Absinthe at Gothamist 11/12/07,
• The Green Fairy Gets a Green Card at reason.com 11/12/07,
• No longer absinthe in Hub: Long-banned nectar flows once again in Boston bars in The Boston Herald 11/12/07,
• The Right Chemistry in the New Orleans Times-Picayune 11/9/07,
• The green fairy flies again in the Vail Daily 11/2/09,
• Absinthe makes a comeback after ban by Bloomberg News 10/21/07,
• Absinthe Taste Test: Are New Brands the Real Deal? in New York Magazine 10/15/07,

and lots more!

Mansinthe

There has been a lot of Mansinthe press since it became available, and I've been happy to read that it does, in fact, contain Artemisia absinthium, not just pontica, making it a proper absinthe after all! I tried a glass with Spoon and thought it was ok, though there was an artificial flavor that put me off, and the color doesn't look quite natural... but, then, Mr. Manson isn't exactly nature boy! Recent hype:

• Marilyn Manson Launches Own Brand of Absinthe Liquor at The Cleveland Leader 11/10/07,
• Whom do you hate? at The Australian 9/29/07,
• MANSON+ABSINTHE=MANSINTHE at The Worlds Best Ever 9/24/07,
• Mansinthe: Marilyn Manson Sells Own Line Of Absinthe in the 9/17/07 Huffington Post,
• Rolling Stones blurb from 9/17/07,
• Marilyn Manson Wants You To Sip On His Mansinthe on Chart Attach 9/14/07,

Hitting the Big Time

"Absinthe Returns in a Glass Half Full of Mystique and Misery" in the New York Times by Edward Rothstein made the front page "INSIDE NYTIMES.COM" band yesterday, and today is the third most-emailed article! A slightly stylized piece running down the famous names, glancing over details of the ban in favor of details on the lifting of the ban, including a tasting of Lucid and Kübler:

...once I sat down with bottles of Kübler, Lucid and some friends, the cause of absinthe’s reputation didn’t matter, nor did the absence, in these brands, of the pearly green color of legend. What I did find, along with flavors of anise, fennel, coriander, mint and other herbs, was something different in the liquid’s effect, a kind of relaxed alertness accompanying the lulling impact of alcohol.

NYTimes also published "A Fond Hello" about absinthe as its "Shaken and Stirred" cocktail column for 9/30 in the Fashion & Style section.

Absinthe on the Way!

So much happening for absinthe! Lull in posting notwithstanding, more is on the way, but I'll premention:

• Mansinthe,
• Oxy's recent publication: "Systematic Misinformation about Thujone in Pre-ban Absinthe",
• press...,

But for now, "Tree That Owns Itself" (wiki)!

Hangar One Absinthe?

Via the Fee Verte Forums, a video from The Daily Geek of St. George Spirits, producers of Hangar One vodka. About 2/3 of the way through, master distiller Lance Winters shows a batch of absinthe he's working on...

Wired on Lucid Absinthe: "Barely Legal"

The Lucid media machine keeps rolling forward, with Wired publishing an article today comparing Lucid to Jade Liquor's Verte Suisse as well as Absente and two Czech brands. The always, uh, lucid Ted Breaux explains some history and chemistry, making sure to take a swipe at the foul Czech products which consistently misrepresent both.

Though retailers sold out of their first cases quickly, drinkupny.com (free shipping ftw!) accepts pre-orders of Lucid, expecting to receive their next shipment in the last week of July. You can find a list of other vendors along with bars, restaurants, and clubs serving Lucid at DrinkLucid.com.

Update: Got my Lucid... and I like it! Tastes like a Jade but with less flavor, very balanced recipe... much better than I'd expected!

Report from Boveresse

Back from Europe for a week now, I finally posted a Flickr set and have time to comment on la Fête d'Absinthe in Boveresse. Short story: good times, new friends, great food and drink (oh the drinks!), and a bright future for absinthe's resurgence. A few observations in no particular order...

• Val de Travers is beautiful! With spectacular wild greenery in every direction-- any random square meter of weeds reveals a dozen or more wildflowers in bloom-- it's no mystery how a drink like absinthe originated in this special place. The hospitality and charm of the locals (except for one guy in a cow suit) made the Valley a pleasure to visit and ensured that I'll make the trip again.
• The "forum people" were a blast! I mean absinthe people, really-- connoisseurs, evangelists, artists, absintheurs, distributors-- everyone knew the history and traditions and had strong (generally shared) opinions, and I felt an instant camaraderie-- we're all working to bring it back the right way, and it was great to be surrounded by Swiss, French, Italian, German, English, Danish, Swedish, and American devotees of la fée.
• The selection of absinthes at the festival was a slight disappointment for many attendees, and while I had expected mostly blanches, I didn't realize that vertes' presence would be so rare. There is some effort to expand (back) into that area, specifically Claude-Alain Bugnon's announcement of his new Verte Suisse "Angélique" with a deep, natural green tint, and Absinthe La P'tite's "Absinthe la Valdetra Verte", a very light green absinthe, more a nod to the green tradition (and a clever play on words to boot). My favorite blanches were La P'tite, La Philosophe, and "Elixer du Pays des Fées", though I have to confess-- it got hard to tell them all apart after the first few tastes.
• Nico rocks. His bar rocks. I want an mp3 of "Ketchup"... did anybody record him?!
• Absinthe is Absinthes are coming to America! I heard mention that Kubler has already gotten approval to sell in the U.S. as well as another new absinthe (which I'm not sure has been announced) produced by a joint venture between an established expert and existing absinthe distillery. It would be great to see (and be involved with?!) an American-based producer-- it will happen sooner or later.
• It seemed like everybody who made the trip from the U.S. hailed from the San Francisco Bay Area-- makes sense given the tradition of Northern California foodies appreciating the best of the best in food and drink. Too bad I haven't been able to find Lucid on any Bay Area liquor store shelves.

More Festival notes to follow, but it's a beautiful Saturday so I'm pouring another glass... Santé!

La Fete...:)

The festival Saturday was a blast-- a pleasure to finally meet some other absinthe people face-to-face. Photos, play-by-plays (with discretion) and more to come... but not for a few days; I'm still traveling around Donnie Rumsfeld's favorite "Old" continent.
xo
-salsa

Visit to Combier

Oxy and a few folks stopped by the Combier Distillery in Saumur, checking out the ancient works and visiting with Jade Absinthe creator Ted Breaux. Hopefully more dispatches from the Kallistifest trail to follow...

ABSINTHE LEGAL in the USA

Trying to figure out the impact of Lucid's approval is tough. Hopefully we'll know more after next weekend, as the only coherent information I've found so far is Oxy's summary of the situation on the Fee Verte Forum, linked on his blog and quoted by Alan on his blog and the Wormwood Society Forum.

Searches for government documents on the submission or approval came up with nothing. [Still searching...] Regarding editing the Fee Verte FAQ about absinthe's legality in the US, Oxy writes:

1. Absinthes with less than (approximately) 10mg/l thujone are now potentially legal in the US.
2. Two others (apart from Lucid) have already been approved, and dozens will follow in due course.

Read the rest...

Absinthe Festival Program

Le programme de la 10ème fête has been posted-- looking forward to meeting other fans and putting some faces to names... and, of course, tasting great absinthe in the place where it all began.

Lucid Absinthe Supérieure... for the U.S. market?!

Somehow, Viridian Spirits of Manhasset, N.Y. has managed to get US approval for what appears to be an actual "absinthe" with apparently significant consulation with Mr. Ted Breaux. The New York Times reported this last week (Times Select) (Lucid article pdf) and while I haven't had time to do much research and the marketing sort of rubs me the wrong way (unlike, for instance, the Jade designs), I'd like to hear more about how it tastes; one account here by Darko is pretty complimentary. Still scratching my head...

Update: Donnie Darko posted the first official Lucid review on the Fee Verte Forums, scoring it 80/100.