Kübler at BevMo?!

Spoon spotted Kübler at BevMo! so hopefully Lucid isn't far behind. (Not to keep dissing Kübler, it's just not to my taste.) Al Brown spotted both absinthes for sale in Boston at Liquor Land and a few other places last week-- it will be interesting to see if Lucid can keep up with the more experienced Kübler in terms of satisfying market demand.

Update 12/5: Well, it looks like absinthe is totally mainstream-- just picked up Lucid from the same BevMo where Spoon spotted the Kübler.

Press for U.S.-legal Absinthe

There has been a lot of U.S. press over the last two months since Kubler joined Lucid on American liquor store shelves (er, at least in the New York City area...):

• Southern Discomfort at Forbes.com dated 11/26/07 (really?!),
• Absinthe Makes the Heart Grow Fonder at BostonNOW.com 11/13/07,
• America Goes Green with Absinthe at Gothamist 11/12/07,
• The Green Fairy Gets a Green Card at reason.com 11/12/07,
• No longer absinthe in Hub: Long-banned nectar flows once again in Boston bars in The Boston Herald 11/12/07,
• The Right Chemistry in the New Orleans Times-Picayune 11/9/07,
• The green fairy flies again in the Vail Daily 11/2/09,
• Absinthe makes a comeback after ban by Bloomberg News 10/21/07,
• Absinthe Taste Test: Are New Brands the Real Deal? in New York Magazine 10/15/07,

and lots more!

Wired on Lucid Absinthe: "Barely Legal"

The Lucid media machine keeps rolling forward, with Wired publishing an article today comparing Lucid to Jade Liquor's Verte Suisse as well as Absente and two Czech brands. The always, uh, lucid Ted Breaux explains some history and chemistry, making sure to take a swipe at the foul Czech products which consistently misrepresent both.

Though retailers sold out of their first cases quickly, drinkupny.com (free shipping ftw!) accepts pre-orders of Lucid, expecting to receive their next shipment in the last week of July. You can find a list of other vendors along with bars, restaurants, and clubs serving Lucid at DrinkLucid.com.

Update: Got my Lucid... and I like it! Tastes like a Jade but with less flavor, very balanced recipe... much better than I'd expected!

Vert d'Absinthe

Lovely shop in Paris has a (2nd edition) copy of Marie-Claude Delahaye's "L'Absinthe : Histoire de la Fée verte".