Old Absinthe House-- WTF?!

OF ALL PLACES, the Old Absinthe House (no link deserved) should know better than to perform the "fire ritual." It's as bad as going to the Pilsner Urquell brewerey and having them insist on you doing a beer bong, or maybe ordering a Chateau Lafite Rothschild at Taillevent and having it served in a pimp cup mixed with Orangina. It seems all I can do is be that asshole who points out that people are doing it wrong. I wonder what's worse-- being converted to a daiquiri bar or submitting to the crapsinthe sham?