Lucid Absinthe Supérieure... for the U.S. market?!

Somehow, Viridian Spirits of Manhasset, N.Y. has managed to get US approval for what appears to be an actual "absinthe" with apparently significant consulation with Mr. Ted Breaux. The New York Times reported this last week (Times Select) (Lucid article pdf) and while I haven't had time to do much research and the marketing sort of rubs me the wrong way (unlike, for instance, the Jade designs), I'd like to hear more about how it tastes; one account here by Darko is pretty complimentary. Still scratching my head...

Update: Donnie Darko posted the first official Lucid review on the Fee Verte Forums, scoring it 80/100.